EVT206a Sport Events

EVT206a Sport Events

























Assessment Brief
ProgramBachelor of Business
Subject codeEVT206a
Subject nameSport Events
Assessment titleAssessment 1 – Research Proposal
Group or individual assessmentIndividual
Length800 words (not including tables)
 

Learning outcomes addressed		a) Distinguish the unique aspects of sport events and

analyse their importance to the Australian economy and culture.
 

Submission date		 

Week 4
Total marks100 Marks
Weighting30%
Results 

 

Assessment Brief: 

Working with a client sport focussed organisation or community based in Australia (as chosen by the student) the student is required to develop a sport event research report and concept for the client or host community. The student should note that they will be using this client or community for all three assignments in this unit.

Students should note that in this assessment task the focus is upon the organisation. The specific event should not be referred to at this stage as this assessment is all about identifying objectives and strategies of the organisation that may be fulfilled by developing a sport event.

 

The primary objective (300 words)

 

Identify and analyse a suitable organisational primary objective that would be suitable for the host community or organisation to achieve via a sport based event. Note this is not identifying the primary objective of the event, but rather the primary objective of the organisation that a sport based event could achieve.

 

PAPER Test (500 words)

 

The student must do a PAPER test to identify secondary objectives/strategies, plus the tactics for achieving them for the proposed sport event

 
  • Promotion
    • Marketing and communication strategies that inform the marketplace about the event


  • Audience
    • Groups potentially interested in attending or participating in the event


  • Partnerships
    • Beneficial relationships established to enhance the event experience or provide necessary resources


  • Environment
    • Factors that can directly or indirectly affect the success of the event


  • Revenue
    • Positive financial returns of the event


















 Marks possible
The primary objective0-10 points
Promotion: Marketing and communication strategies that inform the

marketplace about the event are clearly identified and analysed		0-10 points
Audience: Groups potentially interested in attending or participating in the

event are identified and analysed		0-10 points
Partnerships: Categorize the beneficial relationships that can be established

to enhance the event experience or provide necessary resources		0-10 points
Environment: Investigate the factors that can directly or indirectly affect the

success of the event		0-10 points
Revenue: Examine the potential financial returns of the event0-10 points
Total points/60 points


 

 

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