EVN101 Introduction to Events

ASSESSMENT BRIEF 1
Subject Code and Title	EVN101 Introduction to Events
Assessment	Event Research Report
Individual/Group	Individual
Length	A 1,500 word (+/- 10%) length report written in formal academic report format.
Learning Outcomes	a)    Recognise and appreciate the diversity and scope of the Event Industry. d)    Explain the role and purpose of events in society.
Submission	By 11:55pm AEST/AEDT Sunday – end of Module 2 / Wk4
Weighting	30%
Total Marks	100 marks

 

Context:

This assessment is designed to help you recognise what happens during a large and important event and to give you some idea of how influential the industry is, the role and purpose of events within the community and how they can impact society. It will help you understand how and why events are held and give you significant background information for your next two assessments.

Instructions:

Select one event from the list of Hallmark Events (see below) and write a 1,500 word (+/-10%) Report on the event you choose

Use information from at least three sources and make sure you cite these sources in- text as well as in a Reference List using APA style

In the ‘Body’ of your Report include at least one, short relevant direct quotation. Direct quotations are the exact words of someone else woven into your writing. Example: In the words of George Washington Carver (1890), “When you do the common things in life in an uncommon way, you will command the attention of the world” (Bagley, 2013).

In the ‘Body’ of your Report include one longer relevant indirect quotation. Indirect quotes are paraphrases or summaries of the words of someone else worked into the text of your writing. Example: George Washington Carver (1890) believed that the world takes notice when your everyday actions are done extraordinarily (Bagley, 2013). This is a paraphrase of the previous example of a direct quote.

 

Choose one of these Hallmark Events to write about:
Carnival	Rio de Janeiro
F1 Grand Prix	Monaco
The Championships	Wimbledon (London)
The Melbourne Cup	Melbourne
Mardi Gras	New Orleans
Oktoberfest	Munich
New Year’s Eve	Sydney
Film Festival	Cannes
Jazz Festival	Montreux
Rugby Sevens	Hong Kong
Country Music Festival	Tamworth
Running the Bulls	Pamplona
International Festival	Edinburgh

 

Include the following information in the ‘Body’ of your report:

 

1. DESCRIPTION: A short description of the event: Who?, What?, Where?, When? and Why?

 

Who is staging the event? Who is it being staged for? Who are the main stakeholders?

What sort of event is it? What happens? What makes it a Hallmark Event? Where is the event held? – location and community; site or venue

When is the event held? – time, date, season

Why is the event being held? – e.g. tradition, religious significance, financial gain, industry promotion/marketing, destination tourism marketing, sport, entertainment etc.

2. HISTORY: What is the history of this event?

 

3. OBJECTIVES AND AIMS: What are the objectives and aims of this event? Are they being met?


4. SUCCESS FACTORS: Why is this event successful? Are any issues threatening the success of this event in the future?


5. MARKETING: How is this event marketed? Who is it marketed to? Is the marketing successful?


6. IMPACT: How does this event impact the community culturally, environmentally and financially?

 

Submit the Report in a formal academic format, which is:

 

1. TITLE PAGE — The Title Page must include the subject of the report, your lecturer’s name, your name and student number, the date of submission and the word

 

2. EXECUTIVE SUMMARY — An Executive Summary should not be more than 1 page long. make it specific and precise so that the reader can get a good understanding of the main points – it is literally a summary for executives who can then determine whether to read the whole report or not. The Executive Summary should be on a separate page with the centred heading EXECUTIVE SUMMARY in capital letters. It should include the following:

 

• why the report has been written (i.e. what question or problem is it addressing?)


• how the study was undertaken


• what the main findings were


• what the significance of the findings is

 

3. TABLE OF CONTENTS AND TABLE OF FIGURES — The TABLE OF CONTENTS should be on another separate page after the EXECUTIVE SUMMARY. It helps the reader to find specific information and indicates how the information has been organised and what topics are If any figures or tables have been included the contents page should be followed on the next page with a TABLE OF FIGURES indicating the pages each figure/table is found.

 

4. INTRODUCTION — The INTRODUCTION is usually around 10% of the word count and has three main components for this topic:

 

1. The Background which describes the event: name it, classify


2. The Purpose which defines why the event is being


3. The Scope which outlines any limitations imposed on the event such as timing, style, location

 

5. BODY — The Body basically answers the questions — Who? Why? Where? When? What? and How? about the event (See the Instructions on page 2). This information must be presented in a systematic way. Remember that the Body of Reports has numbered headings e.g. 1: DESCRIPTION, and sub-headings numbered e.g. 1.1: Who is staging the event? 1.2: Who is it being staged for? etc, then 1.2.1 What sort of event is it? 1.2.2: What happens? and so

 

6. CONCLUSION — The CONCLUSION for this paper should be around 200 words. It should be presented in descending order of importance. Conclusions should be free from speculation (i.e. ideas for which you have presented no evidence), have no new thoughts or references introduced and contain no further discussion of points

 

7. RECOMMENDATIONS — The Recommendations should follow naturally from the conclusions. They should be offered in descending order of importance and may be in point form when several recommendations are being

 

8. REFERENCES — The Reference List is an accurate listing, in strict alphabetical order by family or organisation name, of all the sources referred to (cited) within your The Reference List goes on a separate page and is situated after the end of the Report and before the Appendix/Appendices. It is to be completed using the appropriate APA referencing style (See the Academic Writing Guide).

The Academic Writing Guide can be found in the LASU pages (LASU - Learning and Academic Skills Unit):

https://laureate- au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content

_id=_2498847_1&mode=reset

 

 

9. APPENDIX/APPENDICES — If relevant and necessary, you can include the Appendix/Appendices. This section may contain important data, explanatory and illustrative material (e.g. menus, brochures, advertisements) not included in the It is not compulsory to include an Appendix/Appendices. If included, they always come last.

My Tick Box: To complete this assessment successfully I will need to:

 

Task	Completed
Read the brief carefully.
Read the marking rubric carefully so I know what I am being marked on.
Understand how to write a formal Report as per the brief.
Research widely to include all the information required in the brief.
Make sure I understand the key issues.
Interpret relevant information and apply it to my chosen event.
Explain and apply relevant concepts.
Justify my conclusions with well-formed arguments not merely assertion.
Write clearly with accurate spelling, grammar and sentence and paragraph construction.
Provide a well-developed conclusion.
Submit the paper on or before the required date.
Keep in contact with my lecturer in case I need assistance.

 

Criteria for assessment (See marking Rubric below): 

Content

Report Structure and Layout Knowledge and Understanding

Use of academic and discipline conventions and sources of evidence

Learning Rubrics

Assessment Attributes

Content: 30 %

Fail (Unacceptable) (0-49)

Insufficient adherence to the brief.

Little/no evidence of a satisfactory level of knowledge and skill development.

Superficial treatment of the topics and/or not all six topics covered.

Report has little relevance.

Poor or incomplete description of the main points and poor recognition of the merits and issues of the topics discussed.

Pass (Functional) (50-64)

Evidence of satisfactory adherence to the brief.

Evidence of a satisfactory level of knowledge and skill development.

All six topics covered in a satisfactory manner.

Evidence of a satisfactory grasp of the scope of the report.

Satisfactory description of the main points and satisfactory recognition of the merits and issues of the topics discussed.

Credit (Proficient) (65-74)

Evidence of good adherence to the brief.

Evidence of a good level of knowledge and skill development.

All six topics comprehensively covered.

Evidence of a good grasp of the scope of the report.

Good description of the main points and recognition of the merits and issues of the topics discussed.

Distinction (Advanced) (75-84)

Evidence of a high level of adherence to the brief.

Evidence of a high level of knowledge and skill development.

All six topics comprehensively covered.

Evidence of a very good grasp of the scope of the report.

Very good description of the main points and recognition of the merits and issues of the topics discussed.

High Distinction (Exceptional) (85-100)

Evidence of an exceptional level of adherence to the brief.

Evidence of a very high level of knowledge and skill development.

All six topics comprehensively covered.

Evidence of an excellent grasp of the scope of the report.

Excellent description of main points and recognition of the merits and issues of the topics discussed.

Report Structure and Layout:

20 %

Does not meet minimum standard for

Meets minimum standard for an investigative report structure.

Moves beyond minimum standard for an

Exceeds minimum standard for an

Exceeds minimum standard for an investigative report structure.

	an investigative report structure.   Demonstrates no/very limited awareness of context and/or purpose of the assignment.   Incoherent structure with no obvious logic and missing some key sections.   Over/Under length	Demonstrates limited but satisfactory awareness of context and/or purpose of the assignment.   Report is mostly complete and able to be followed.   Appropriate length.	investigative report structure.   Demonstrates consistent awareness of context and/or purpose of the assignment.   Report has some gaps or weaker sections but is generally easy to follow.   Appropriate length.	investigative report structure.   Demonstrates an advanced and integrated understanding of context and/or purpose of the assignment.   Report is clear, coherent and easy to follow throughout.   Appropriate length.	Consistently demonstrates a systematic and critical understanding of the context and purpose of the assignment.   Report is very clear and coherent with excellent transitions.   Appropriate length.
Knowledge and Understanding 30 %	Limited understanding of required concepts and knowledge   Key components of the assignment are not addressed.   Report rambles and lacks originality with questionable evidence.   Opinion dominates without supporting evidence.	Knowledge or understanding of the field or discipline.   Resembles a recall or summary of key ideas.   Often conflates/confuses assertion of personal opinion with information substantiated by evidence from the research/course materials.   Report contains some material generally relevant to the topic and	Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials.   Demonstrates a capacity to explain and apply relevant concepts.   Supports personal opinion and information substantiated from the research/course materials and reading.	Highly developed understanding of the field or discipline/s.   Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.   Well demonstrated capacity to explain and	A sophisticated understanding of the field or discipline/s.   Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading.   Mastery of concepts and application to new situations/further learning.

 

 

	Little evidence of reading for information pertaining to the topic.   Wrote generally about the topic with no evidence of interpretation.   Direct and indirect quotations either not used or not linked to the text.	identifies a few key issues or implications. Evidence of insufficient reading.   Opinion and fact are not well separated. Basis for opinions is unclear at times.   Direct and indirect quotations are present but not adequately linked to the text	Report material is logical and is current and accurate with some ideas and conclusions supported by relevant facts and evidence.   Direct and indirect quotations are adequate and linked to the text.	apply relevant concepts.   Report is insightful, and accurate with most ideas and conclusions supported by relevant facts.   Direct and indirect quotations are appropriate, informative and linked to the text.	Report is thorough, insightful, accurate and relevant. Every idea or conclusion is logically supported by relevant facts. May also include some judgement of the reliability of the data.   Direct and indirect quotations are highly appropriate, informative and clearly linked to the text.
Use of academic and discipline conventions and sources of evidence 20 %	Poorly written with errors in spelling, grammar.   Demonstrates inconsistent use of good quality, credible and relevant research sources to support and develop ideas.   There are mistakes in using the APA style.	Is written according to academic genre (e.g. with introduction, conclusion or summary) and has accurate spelling, grammar, sentence and paragraph construction.   Demonstrates consistent use of credible and relevant research sources to support and develop ideas, but these are not always explicit or well developed.	Is well-written and adheres to the academic genre (e.g. with introduction, conclusion or summary).   Demonstrates consistent use of high quality, credible and relevant research sources to support and develop ideas.   There are no mistakes in using the APA style.	Is very well-written and adheres to the academic genre.   Consistently demonstrates expert use of good quality, credible and relevant research sources to support and develop appropriate arguments and statements. Shows evidence of reading beyond the key reading.	Expertly written and adheres to the academic genre.   Demonstrates expert use of high-quality, credible and relevant research sources to support and develop arguments and position statements. Shows extensive evidence of reading beyond the key reading.

 

 

Reader consistently distracted by silly mistakes.

There are no mistakes in using the APA style.   Report contains distracting mistakes making it generally difficult to follow.

Report is generally clear but distracting errors and flow make it difficult to follow at times.

There are no mistakes in using the APA style.   Report is logical and easy to read but may contain a few errors causing minimal reader distraction.

There are no mistakes in using the APA Style.   Report is virtually error-free and contains few, if any, reader distractions.